Who was sanctioned, and for what?

A former employee used authentication signing keys that had been accessible to him in plain text during his employment and were neither renewed nor destroyed after he left to create forged tokens and, from April to November 2025, retrieve data on around 33.22 million customers and delivery data on around 4.33 million other people. For inadequate security measures the authority imposed a penalty surcharge of 423,575,000,000 KRW on Coupang Corp. and, for late notification and failure to delete, an administrative fine of 16,800,000 KRW (423,591,800,000 KRW in total) and criticised the exclusion of the chief privacy officer from the internal investigation. A separate decision on the same day imposed a further 201,106,000,000 KRW for collecting behavioural data on third-party websites and apps without consent.

Authority / court

Personal Information Protection Commission (PIPC, 개인정보보호위원회)

Area of law

Data protection · Data breaches and data security

Legal basis

Personal Information Protection Act (개인정보 보호법) Art. 29, Art. 34(1), Art. 21(1), Art. 31(6), Art. 63(2); Sanktion nach Art. 64-2(1) Nr. 9

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Culpability

negligent

Repeat case

yes

Mitigating circumstances

Reduction of 30% because no benefit was derived and 50% for remediation, compensation, certification and proportionality; increases of 25% (duration of the infringement), 30% (at least two previous penalties) and 10% (obstruction of the investigation).

Liability of senior managers

The chief privacy officer (CPO) was excluded from the internal investigation and publication; the company was ordered to set up governance that secures the CPO’s independent work and access to information in incidents.

Published

11 Jun 2026

Original amount 423,591,800,000 KRW, converted at the ECB reference rate of 10 Jun 2026.

Checked against the official source on 4 Oct 2026 · Direct link

From 26 August 2020 to 15 May 2022, Coupang advertised a 'WOW Member Price' below the regular selling price in its online shop without disclosing that it included a coupon redeemable only once by new members of its paid WOW subscription. The KFTC (Korea Fair Trade Commission, Korea's competition and consumer authority) treated the omission of this information as deceptive advertising, issued a corrective order and imposed a fine of KRW 500 million, the statutory maximum fixed-amount fine.

Authority / court

Korea Fair Trade Commission (KFTC)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Art. 3 Abs. 1 Nr. 2 Act on Fair Labeling and Advertising (täuschende Werbung)

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Published

9 Jun 2026

Original amount 500,000,000 KRW, converted at the ECB reference rate of 9 Jun 2026.

Checked against the official source on 4 Oct 2026 · Direct link