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White paper for Marketing, communications, service & HR

The Breathing Space That Is Not One.

Four disclosure duties, four desks where they already apply today, and a two-week implementation plan.

The problem this is about

Because the postponement carried the greater news value, what fell away stuck in memory, not what remained. A company that believes the regulation is deferred does not even check whether it is affected.

Unlike the high-risk rules, the transparency duties do not hit a few special cases but the tools already running in daily work almost everywhere: the service chatbot, generated campaign images, synthetic voices, AI-assisted application screening. Fines reach €15m or 3% of global turnover.

What is inside

  • What was postponed and what was not: cleanly separated, with dates
  • Article 50 in plain terms: the four disclosure duties and whom each one hits
  • Four everyday desks: marketing, service, HR, internal communications
  • The two-week plan: inventory, define the label, train, build it into sign-off

For everyone using generative AI in daily work who read the Omnibus news as a general reprieve.

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  • 11 pages
  • PDF
  • As of August 2026

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All papers provide general information and are not legal advice.

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