Who was sanctioned, and for what?

On 29 May 2024, the Vienna broadcaster W24 aired advertising in split screen within the programme ‘24 Stunden Wien’, did not adequately separate advertising from programming and, at around 50 minutes, significantly exceeded the permitted 12 minutes of advertising per hour. The Austrian Communications Authority (Kommunikationsbehörde Austria, KommAustria) imposed fines totalling 500 EUR (plus 50 EUR in costs) on the body authorised to represent the company externally; the GmbH is jointly and severally liable under § 9 (7) VStG (Austrian Administrative Penal Act).

Authority / court

Kommunikationsbehörde Austria (KommAustria)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

§ 64 Abs. 2 Z 9 i. V. m. §§ 43 Abs. 2, 44 Abs. 1, 45 Abs. 1 AMD-G; § 9 VStG

Action

Fine

Status of proceedings

final

Sector

Media and online platforms

Culpability

negligent

Mitigating circumstances

No previous record, duration of proceedings, remorseful confession and remedial measures initiated.

Liability of senior managers

Fine imposed on the body responsible externally (§ 9 (1) VStG); the company is jointly and severally liable.

Published

19 Aug 2026

Checked against the official source on 25 Sep 2026 · Direct link

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In 2021, the operators of the online retailer eMAG had committed to a support programme for Hungarian businesses, but once again implemented it only partially and not with the prescribed content. In the follow-up review, the Gazdasági Versenyhivatal (Hungarian Competition Authority, GVH) imposed 225 million HUF; in total, the operators have already received fines of 710 million HUF.

Authority / court

Gazdasági Versenyhivatal (GVH)

Area of law

Consumer protection and online retail

Legal basis

Nachprüfungsverfahren zu verbindlichen Zusagen (VJ/6/2025)

Action

Fine

Status of proceedings

final

Sector

Retail and e-commerce

Repeat case

yes

Mitigating circumstances

The companies acknowledged the failures and waived legal remedies.

Published

13 Aug 2026

Original amount 225,000,000 HUF, converted at the ECB reference rate of 13 Aug 2026.

Checked against the official source on 25 Sep 2026 · Direct link

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The three sharing providers made it difficult for holders of a Metrebus annual pass to access the free-ride passes promised when the concessions were awarded, through inadequate organisation, cumbersome activation and long waiting times, which shortened the usable time; Bird also deactivated accounts without prior notice. The AGCM imposed fines totalling 2.675 million EUR in three proceedings (Lime 1.4 million, Dott 525,000, Bird 750,000 EUR).

Authority / court

Autorità Garante della Concorrenza e del Mercato (AGCM)

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

Codice del Consumo (pratiche commerciali scorrette), Verfahren PS13028, PS13029, PS13030

Action

Fine

Status of proceedings

unknown

Sector

Transport, logistics and shipping

Published

6 Aug 2026

Checked against the official source on 25 Sep 2026 · Direct link

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The car rental company charged customers an "administration fee" of 33.88 to 45 EUR when a rental car incurred a traffic offence – even though naming the driver is a statutory obligation of the rental company. Spain's Ministry of Social Rights, Consumer Affairs and 2030 Agenda classified this as a very serious infringement and imposed the maximum fine of 1 million EUR; a court had already declared the clause void in 2020.

Authority / court

Ministerio de Derechos Sociales, Consumo y Agenda 2030

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

Artt. 82, 87.5 y 87.6 TRLGDCU (Real Decreto Legislativo 1/2007)

Action

Fine

Status of proceedings

unknown

Sector

Transport, logistics and shipping

Repeat case

yes

Published

29 Jul 2026

Checked against the official source on 25 Sep 2026 · Direct link

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In the programme ‘Sport aktuell’ on ORF 1 on 29 July 2025, a logo wall was visible as product placement without being labelled. The Austrian Communications Authority (Kommunikationsbehörde Austria, KommAustria) found, with final effect, a violation of the ORF Act (ORF-Gesetz).

Authority / court

Kommunikationsbehörde Austria (KommAustria)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

§ 16 Abs. 5 Z 4 ORF-G

Action

Order

Status of proceedings

final

Sector

Media and online platforms

Published

29 Jul 2026

Checked against the official source on 25 Sep 2026 · Direct link

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For refunds in the event of delays of 60 minutes or more or cancellations, Trenitalia required prior written confirmation from the call centre or ticket office. The AGCM accepted binding commitments: abolition of the confirmation requirement, strengthened refund channels, an information page on disruptions and an implementation report within three months; no infringement was found.

Authority / court

Autorità Garante della Concorrenza e del Mercato (AGCM)

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

Codice del Consumo (impegni); EU-Fahrgastrechte im Eisenbahnverkehr

Action

Order

Status of proceedings

final

Sector

Transport, logistics and shipping

Mitigating circumstances

Binding commitments, no finding of an infringement.

Published

30 Jul 2026

Checked against the official source on 25 Sep 2026 · Direct link

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On the confirmation page of its online cancellation process, a gym operator displayed a highlighted notice with the button "Pause contract via self-service"; in addition, the confirmation button was labelled "Find contract", which the defendant had already acknowledged. In an action brought by the Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband), the BGH ruled that the confirmation page may only contain the information required for the cancellation and the confirmation button, set aside the judgment of the Higher Regional Court of Düsseldorf (OLG Düsseldorf) dismissing the action to that extent and ordered the operator to cease and desist.

Authority / court

Bundesgerichtshof (I. Zivilsenat), Az. I ZR 200/25

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

§ 312k Abs. 1 Satz 1, Abs. 2 BGB (Kündigungsbutton)

Action

Order

Status of proceedings

final

Sector

Other

Published

16 Jul 2026

Checked against the official source on 25 Sep 2026 · Direct link

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On its Allegro account, the electronics retailer promised dispatch within 24 hours even for goods not in stock and did not inform customers in good time of delays or unavailability. UOKiK imposed a fine of 3,043,000 PLN; the decision is not final.

Authority / court

Urząd Ochrony Konkurencji i Konsumentów (UOKiK)

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

Verletzung kollektiver Verbraucherinteressen

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Published

26 Jun 2026

Original amount 3,043,000 PLN, converted at the ECB reference rate of 26 Jun 2026.

Checked against the official source on 25 Sep 2026 · Direct link

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From January 2024 to December 2025, the online retailer advertised time-limited discounts with countdown timers which, once they had expired, restarted with a new timer on identical terms. The AGCM classified this artificial scarcity as a particularly insidious dark pattern and imposed a fine of 2 million EUR.

Authority / court

Autorità Garante della Concorrenza e del Mercato (AGCM)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Codice del Consumo (pratiche commerciali scorrette)

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Published

25 Jun 2026

Checked against the official source on 25 Sep 2026 · Direct link

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According to the AGCM, the review platform did not adequately check whether reviews – including those labelled as "verified" – were genuine, and allowed companies to invite specifically selected customers to leave reviews via paid services, which undermined the representativeness of the star ratings. In addition, information on how the platform works and on paid services was lacking; the authority also saw dark pattern elements in this.

Authority / court

Autorità Garante della Concorrenza e del Mercato (AGCM)

Area of law

Consumer protection and online retail · Fake reviews

Legal basis

Artt. 20, 21, 22 e 23, comma 1, lett. bb-ter Codice del Consumo

Action

Fine

Status of proceedings

unknown

Sector

Media and online platforms

Published

23 Mar 2026

Checked against the official source on 25 Sep 2026 · Direct link

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Zalando did not display the lowest price of the previous 30 days for discounts, manipulated reference prices to make reductions appear larger and did not present the mandatory information consistently at all stages of the purchasing process. Poland's Office of Competition and Consumer Protection (UOKiK) imposed a fine of 30,945,000 PLN; the decision is not final.

Authority / court

Urząd Ochrony Konkurencji i Konsumentów (UOKiK)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Polnische Umsetzung der Omnibus-Richtlinie (Preisangaben bei Preisermäßigungen); Verletzung kollektiver Verbraucherinteressen

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Employees

10,000 or more

Published

14 Jan 2026

Original amount 30,945,000 PLN, converted at the ECB reference rate of 14 Jan 2026.

Checked against the official source on 25 Sep 2026 · Direct link

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The operator of the Temu interface omitted the 30-day lowest price or stated it incorrectly, labelled promotions inconsistently and changed reference prices from day to day without the actual price changing. UOKiK imposed a fine of 5,910,900 PLN; the decision is not final.

Authority / court

Urząd Ochrony Konkurencji i Konsumentów (UOKiK)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Polnische Umsetzung der Omnibus-Richtlinie (Preisangaben bei Preisermäßigungen); Verletzung kollektiver Verbraucherinteressen

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Published

14 Jan 2026

Original amount 5,910,900 PLN, converted at the ECB reference rate of 14 Jan 2026.

Checked against the official source on 25 Sep 2026 · Direct link

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A filling station operator (medium-sized company, name not published) did not send the originals of eight sheets from the statutory complaints book to the authority on time. The Entidade Reguladora dos Serviços Energéticos (Portuguese Energy Services Regulatory Authority, ERSE) imposed 16,000 EUR for eight negligent administrative offences; the Competition, Regulation and Supervision Court upheld the fine in full on 14 July 2026.

Authority / court

Entidade Reguladora dos Serviços Energéticos (ERSE)

Area of law

Consumer protection and online retail

Legal basis

Decreto-Lei n.º 156/2005 (Livro de Reclamações); Regime Jurídico das Contraordenações Económicas, Art. 18, 19

Action

Fine

Status of proceedings

final

Sector

Energy and utilities

Employees

50 to 249

Culpability

negligent

Mitigating circumstances

No previous record, no economic advantage

Checked against the official source on 25 Sep 2026 · Direct link

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The supermarket chain advertised promotions such as "Special Wednesday" with "100 % money back as a voucher", but did not state restrictions concerning product categories, minimum spend and use of the vouchers in radio, app and in-store advertising, only on the receipt, the website or in-store notices. UOKiK imposed a fine of 104,722,016 PLN; the decision is not final.

Authority / court

Urząd Ochrony Konkurencji i Konsumentów (UOKiK)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Verletzung kollektiver Verbraucherinteressen (irreführende Werbung durch Unterlassen)

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Employees

10,000 or more

Culpability

intentional

Published

4 Dec 2025

Original amount 104,722,016 PLN, converted at the ECB reference rate of 4 Dec 2025.

Checked against the official source on 25 Sep 2026 · Direct link

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The fashion mail-order company presented discounts in a misleading manner and exerted psychological pressure with countdowns running down by the second and scarcity notices. In addition to a fine of 505 million HUF imposed by the Gazdasági Versenyhivatal (Hungarian Competition Authority, GVH), the Hamburg-based operating company committed to paying compensation of 1,750 HUF each to all Hungarian customers who made purchases between 31 December 2022 and 31 December 2024 (estimated at over 500 million HUF) and to a consumer protection compliance programme.

Authority / court

Gazdasági Versenyhivatal (GVH)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Verbot unlauterer Geschäftspraktiken gegenüber Verbrauchern

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Mitigating circumstances

Acknowledgement, cooperation, customer compensation and compliance programme almost halved the fine.

Published

19 Nov 2025

Original amount 505,000,000 HUF, converted at the ECB reference rate of 19 Nov 2025.

Checked against the official source on 25 Sep 2026 · Direct link

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The Swedish financial supervisory authority Finansinspektionen (FI) examined consumer loans granted by the lender over four weeks in summer 2024 and found at least around 30 cases in which consumers without the ability to repay received loans. FI issued a remark and imposed 20 million SEK.

Authority / court

Finansinspektionen (FI)

Area of law

Consumer protection and online retail

Legal basis

Konsumentkreditlagen (2010:1846), Kreditprüfung

Action

Fine

Status of proceedings

unknown

Sector

Financial services and insurance

Published

11 Nov 2025

Original amount 20,000,000 SEK, converted at the ECB reference rate of 11 Nov 2025.

Checked against the official source on 25 Sep 2026 · Direct link

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During an inspection, the Finantsinspektsioon (Estonian Financial Supervision Authority) found that Inbank Finance’s internal rules on assessing the creditworthiness of consumers did not fully comply with the law and that the assessment itself showed deficiencies. It issued an order requiring the company to remedy the deficiencies by mid-December. Date = publication.

Authority / court

Finantsinspektsioon (Estnische Finanzaufsicht)

Area of law

Consumer protection and online retail

Legal basis

Gesetz über Kreditgeber und -vermittler (KAVS), verantwortungsvolle Kreditvergabe

Action

Order

Status of proceedings

unknown

Sector

Financial services and insurance

Published

14 Oct 2025

Checked against the official source on 25 Sep 2026 · Direct link

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A food discounter advertised a coffee with a price reduction without stating the lowest total price of the previous 30 days unambiguously, clearly recognisably and legibly. In an action brought by the Wettbewerbszentrale (Centre for Protection against Unfair Competition), the BGH upheld the injunction issued by the lower courts (Regional Court of Amberg, Higher Regional Court of Nuremberg).

Authority / court

Bundesgerichtshof (I. Zivilsenat), Az. I ZR 183/24

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

§ 11 Abs. 1 PAngV; § 5a Abs. 1, § 5b Abs. 4 UWG

Action

Order

Status of proceedings

final

Sector

Retail and e-commerce

Published

9 Oct 2025

Checked against the official source on 25 Sep 2026 · Direct link

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A practice for aesthetic treatments advertised hyaluronic acid filler injections for the nose and chin on its website and on Instagram using before-and-after images. In an action brought by a consumer advice centre (Verbraucherzentrale), the BGH upheld the injunction issued by the Higher Regional Court of Hamm (OLG Hamm): such procedures are deemed to be surgical cosmetic procedures, for which this kind of advertising is prohibited.

Authority / court

Bundesgerichtshof (I. Zivilsenat), Az. I ZR 170/24

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

§ 11 Abs. 1 Satz 3 Nr. 1, § 1 Abs. 1 Nr. 2 Buchst. c HWG; UKlaG

Action

Order

Status of proceedings

final

Sector

Healthcare

Published

31 Jul 2025

Checked against the official source on 25 Sep 2026 · Direct link

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In June 2024, the retail chain advertised the product ‘Маслиново масло екстра върджин 20% – Basso Blend’ on its website, on radio, on television and online in such a way that olive oil was in the foreground, although the product consisted of 80% sunflower oil. The Комисия за защита на конкуренцията (Bulgarian Commission for the Protection of Competition, KZK) opened proceedings of its own motion, considered the advertising misleading (Art. 32(1) in conjunction with Art. 33 ZZK – Bulgarian Protection of Competition Act) and imposed 0.032% of 2024 turnover, i.e. 405,936 leva.

Authority / court

Комисия за защита на конкуренцията (КЗК, Bulgarische Wettbewerbskommission)

Area of law

Consumer protection and online retail · Misleading advertising and pricing

Legal basis

Art. 32 Abs. 1 i. V. m. Art. 33 ZZK

Action

Fine

Status of proceedings

unknown

Sector

Retail and e-commerce

Original amount 405,936 BGN, converted at the ECB reference rate of 24 Jul 2025.

Checked against the official source on 25 Sep 2026 · Direct link

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