Who was sanctioned, and for what?

In its flight booking flow, Agoda Company Pte. Ltd. did not show clearly whether a ticket was refundable and which cancellation or change fees applied – the information could only be reached via a link to baggage rules – and, for accommodation paid later, displayed a price without the possible surcharge of up to 5%, partly in a foreign currency. The authority regarded this as a breach of the duty to explain key terms under the Telecommunications Business Act (전기통신사업법), imposed a fine of 2,424,000,000 KRW and ordered Agoda to show conditions, fees and final prices early and clearly, to check screen flows internally in advance and to have Korean translations reviewed by professionals.

Authority / court

Korea Media and Communications Commission (KMCC, 방송미디어통신위원회)

Area of law

Consumer protection and online retail · Information duties in online retail

Legal basis

Telecommunications Business Act (전기통신사업법) Art. 50(1) Nr. 5-2, Art. 52, Art. 53; Enforcement Decree Art. 42 i. V. m. Anhang 4

Action

Fine

Status of proceedings

unknown

Sector

Media and online platforms

Repeat case

no

Mitigating circumstances

Reduction of 10% because the authority had not imposed a fine in the preceding three years; partial voluntary corrections made after the investigation began were not accepted as a mitigating factor.

Published

6 Jul 2026

Original amount 2,424,000,000 KRW, converted at the ECB reference rate of 6 Jul 2026.

Checked against the official source on 4 Oct 2026 · Direct link