Compliance Radar
Who was sanctioned, and for what?
Fines, court rulings and incidents from Europe, North America, Latin America, Asia-Pacific, Middle East and Africa: 2,033 cases from 44 jurisdictions, each with an official source and checked against that source before publication. Filter by country, area of law and sector. Click a chart to drill down one level.
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Where?
by authority- Korea Fair Trade Commission (KFTC) €283,216 100 % · 1 case
What for?
by topicWho?
by companyWhen?
per quarter, by date of decision| Period | Cases | Total |
|---|---|---|
| Q4 2023 | 0 | – |
| Q1 2024 | 0 | – |
| Q2 2024 | 0 | – |
| Q3 2024 | 0 | – |
| Q4 2024 | 0 | – |
| Q1 2025 | 0 | – |
| Q2 2025 | 0 | – |
| Q3 2025 | 0 | – |
| Q4 2025 | 0 | – |
| Q1 2026 | 0 | – |
| Q2 2026 | 1 | €283,216 |
| Q3 2026 | 0 | – |
| Q4 2026 | 0 | – |
1 case
9 Jun 2026 Coupang Corp.Coupang advertised a one-off coupon price as a permanent 'WOW Member Price' €283,216
From 26 August 2020 to 15 May 2022, Coupang advertised a 'WOW Member Price' below the regular selling price in its online shop without disclosing that it included a coupon redeemable only once by new members of its paid WOW subscription. The KFTC (Korea Fair Trade Commission, Korea's competition and consumer authority) treated the omission of this information as deceptive advertising, issued a corrective order and imposed a fine of KRW 500 million, the statutory maximum fixed-amount fine.
Member prices may only be advertised in the way customers actually receive them repeatedly; one-off discounts must be clearly labelled.
Transparent pricing of membership discounts
- Authority / court
- Korea Fair Trade Commission (KFTC)
- Area of law
- Consumer protection and online retail · Misleading advertising and pricing
- Legal basis
- Art. 3 Abs. 1 Nr. 2 Act on Fair Labeling and Advertising (täuschende Werbung)
- Action
- Fine
- Status of proceedings
- unknown
- Sector
- Retail and e-commerce
- Published
- 9 Jun 2026
Original amount 500,000,000 KRW, converted at the ECB reference rate of 9 Jun 2026.
- KFTC press release (EN), 10 Jun 2026: Sanctions Against Coupang Corp. for Deceptive Advertising of Its 'WOW Member Price' Press release of an authority
- KFTC-Pressemitteilung (KO), 09.06.2026: 와우회원가 광고 관련, 쿠팡(주)의 표시광고법 위반행위 제재 Press release of an authority
- KFTC-Pressemitteilung (KO, PDF): Art. 3 Abs. 1 Nr. 2 표시광고법, 과징금 5억 원 Press release of an authority
Checked against the official source on 4 Oct 2026 · Direct link