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Environment and sustainability Food and agriculture Acqua Minerale San Benedetto S.p.A. Clear all filters

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Misleading environmental and sustainability claims — 0 % · 1 case

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26 Aug 2025 Acqua Minerale San Benedetto S.p.A.AGCM: San Benedetto removes ‘CO2 neutral’ claim on Ecogreen bottles ItalyMisleading environmental and sustainability claims Other

Labels, the website and commercials for the Ecogreen line claimed that bottle production caused no greenhouse gas emissions and even had a positive effect on the environment. Following an intervention by Italy's competition and consumer protection authority (Autorità Garante della Concorrenza e del Mercato, AGCM) (moral suasion, case PS12596), the mineral water producer removed the claim ‘impatto zero CO2’ in mid-July 2025, revised nature motifs and added a QR code linking to sustainability information.

What organisations can take from it

‘Zero emissions’ promises on packaging can hardly be substantiated; it is better to present specific reduction steps transparently.

Relevance to training and awareness

Climate claims on packaging

Authority / court: Autorità Garante della Concorrenza e del Mercato (AGCM)
Area of law: Environment and sustainability · Misleading environmental and sustainability claims
Legal basis: Codice del Consumo (unlautere Geschäftspraktiken), Verfahren PS12596
Action: Other
Status of proceedings: final
Sector: Food and agriculture
Mitigating circumstances: Voluntary amendment of all labels and advertising materials following the authority's intervention.
Published: 26 Aug 2025

Sources

PS12596 - The Italian Competition Authority secures removal of 'zero CO2 impact' claim from the labels and packaging of San Benedetto's Ecogreen bottles Press release of an authority

Checked against the official source on 25 Sep 2026 · Direct link

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Official sources only

Every case is based on a decision, press release or database of an authority or a court. Press and law-firm reports count at most as additional references.

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Whoever enters a case may not approve it. A second, independent check compares company, date, amount and area of law with the source. Only then is the case published.

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Amounts are converted at the ECB reference rate on the day of the decision. Each case also shows the original amount.

Corrections on record

A correction is a new version that is checked again. Every change is logged. You can report errors directly on each case.

Case texts are translated from the German original. Where a translation is not yet available, the German text is shown and marked “(German original)”. Names of authorities, laws and companies are given as in the source.

The radar reports on published decisions and is not legal advice. Decisions that are not yet final are marked as such where the status is known.

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