Who was sanctioned, and for what?

Hyundai Marine & Fire Insurance showed users of its online car insurance premium calculator who had declined consent to product marketing a further pop-up, swapped the effect of its buttons in July 2022 and mentioned neither the processing of data nor the mandatory information in it; the consents obtained in this way were invalid, and other insurers copied the pattern. The authority imposed a penalty surcharge of 6,198,000,000 KRW and ordered lawful consent, deletion of data from abandoned premium calculations and stronger internal controls with independent powers for the chief privacy officer. In the same session eleven further direct insurers were sanctioned, including AXA General Insurance (2,715,000,000 KRW) and Hana Insurance (273,000,000 KRW). The amount and the facts have not been confirmed against the primary source.

Authority / court

Personal Information Protection Commission (PIPC, 개인정보보호위원회)

Area of law

Data protection · Marketing and consent

Legal basis

Personal Information Protection Act (개인정보 보호법, frühere Fassung) Art. 39-3(1), Art. 31(2), Art. 21(1); Sanktion nach Art. 39-15(1) Nr. 6 a. F.

Action

Fine

Status of proceedings

unknown

Sector

Financial services and insurance

Repeat case

no

Mitigating circumstances

Reduction of 50% because no penalty had been imposed in the preceding three years, a further 30% for reasons including cooperation with the investigation and finally 40% following the Commission’s deliberations; increase of 25% because the infringement lasted from July 2022 to September 2023.

Liability of senior managers

Marketing and direct sales were able to design the consent flow without any involvement of the chief privacy officer (CPO); the authority found a breach of former Art. 31(2) and ordered that the CPO be given independent powers.

Published

12 Dec 2024

Original amount 6,198,000,000 KRW, converted at the ECB reference rate of 11 Dec 2024.

Checked against the official source on 4 Oct 2026 · Direct link